{"id":453343,"date":"2025-10-22T16:53:53","date_gmt":"2025-10-22T14:53:53","guid":{"rendered":"https:\/\/hier-luebeck.de\/?p=453343"},"modified":"2025-10-22T16:53:53","modified_gmt":"2025-10-22T14:53:53","slug":"statement-i-dfa-frist-24-10-macromedia-studie-raet-zu-regulierung-nach-verhalten","status":"publish","type":"post","link":"https:\/\/hier-luebeck.de\/index.php\/statement-i-dfa-frist-24-10-macromedia-studie-raet-zu-regulierung-nach-verhalten\/","title":{"rendered":"Statement I DFA-Frist 24.10.: Macromedia-Studie r\u00e4t zu Regulierung nach Verhalten"},"content":{"rendered":"<p>Symbolfoto: Am <strong data-end=\"500\" data-start=\"485\">24. Oktober<\/strong> endet die Konsultation der EU-Kommission zum <strong data-end=\"576\" data-start=\"546\">Digital Fairness Act (DFA)<\/strong>. Wir haben dazu frische, repr\u00e4sentative Daten f\u00fcr Deutschland \u2013 und einen klaren Kommentar von <strong data-end=\"721\" data-start=\"672\">Prof. Dr. Ren\u00e9 Arnold (Macromedia University)<\/strong>:<!--more--><strong data-end=\"738\" data-start=\"724\">Kernthese:<\/strong> Regulierung sollte sich <strong data-end=\"794\" data-start=\"763\">am realen Nutzungsverhalten<\/strong> orientieren \u2013 nicht allein an Feature-Listen oder \u201eDark Patterns\u201c.<\/p>\n<p>Die Macromedia\/YouGov-Studie zeigt:<\/p>\n<ul>\n<li data-end=\"1035\" data-start=\"905\"><strong data-end=\"939\" data-start=\"905\">Posting- &amp; Reaktionsfunktionen<\/strong> sowie <strong data-end=\"964\" data-start=\"946\">Kurzclip-Feeds<\/strong> f\u00f6rdern kohortenspezifisch besonders stark sucht\u00e4hnliches Verhalten.<\/li>\n<li data-end=\"1035\" data-start=\"905\"><strong data-end=\"1054\" data-start=\"1038\">Generation Z<\/strong> hat vor allem bei <strong data-end=\"1091\" data-start=\"1073\">Kurzclip-Feeds<\/strong> Schwierigkeiten, auszusteigen.<\/li>\n<li data-end=\"1035\" data-start=\"905\"><strong data-end=\"1141\" data-start=\"1127\">Babyboomer<\/strong> verbringen eher Zeit im <strong data-end=\"1185\" data-start=\"1166\">Lean-back-Modus<\/strong> (z.\u00a0B. YouTube), \u00e4hnlich wie beim linearen TV.<\/li>\n<\/ul>\n<p data-end=\"1530\" data-start=\"1227\"><strong data-end=\"1259\" data-start=\"1227\">Zitat Prof. Dr. Ren\u00e9 Arnold:<\/strong><br data-end=\"1262\" data-start=\"1259\" \/><em>\u201eEntscheidend f\u00fcr die Suchtgefahr sind nicht die reine Bildschirmzeit, sondern das konkrete Verhalten und die Mechanismen der Plattformen. Unsere Daten zeigen: Kurzclip-Feeds sind f\u00fcr die Generation Z am schwersten zu beenden \u2026 Genau hier sollte Regulierung ansetzen.\u201c<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Symbolfoto: Am 24. Oktober endet die Konsultation der EU-Kommission zum Digital Fairness Act (DFA). Wir haben dazu frische, repr\u00e4sentative Daten<\/p>\n","protected":false},"author":3,"featured_media":453344,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[14],"tags":[26799],"class_list":["post-453343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipps-informationen","tag-statement-i-dfa-frist-24-10-macromedia-studie-raet-zu-regulierung-nach-verhalten"],"_links":{"self":[{"href":"https:\/\/hier-luebeck.de\/index.php\/wp-json\/wp\/v2\/posts\/453343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hier-luebeck.de\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hier-luebeck.de\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hier-luebeck.de\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/hier-luebeck.de\/index.php\/wp-json\/wp\/v2\/comments?post=453343"}],"version-history":[{"count":1,"href":"https:\/\/hier-luebeck.de\/index.php\/wp-json\/wp\/v2\/posts\/453343\/revisions"}],"predecessor-version":[{"id":453345,"href":"https:\/\/hier-luebeck.de\/index.php\/wp-json\/wp\/v2\/posts\/453343\/revisions\/453345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hier-luebeck.de\/index.php\/wp-json\/wp\/v2\/media\/453344"}],"wp:attachment":[{"href":"https:\/\/hier-luebeck.de\/index.php\/wp-json\/wp\/v2\/media?parent=453343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hier-luebeck.de\/index.php\/wp-json\/wp\/v2\/categories?post=453343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hier-luebeck.de\/index.php\/wp-json\/wp\/v2\/tags?post=453343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}